According to American Express’ latest Trendex report, Indians are serious about making a positive impact on the planet. While 97% of consumers believe all products should be environmentally friendly, 96% consider the impact on the planet when making purchasing decisions. Additionally, 98% of survey respondents want to spend money on products that help build low-carbon communities around the world. And that’s why brands also take their sustainability promises seriously – be it for the environment or society. On this Environment Day, several brands have reinforced their eco-sustainability promises through interesting campaigns, product changes and local work that can ensure a healthier and more sustainable future.
bigbasket, one of the country’s largest online supermarkets, announced that it has become India’s first brand to offer packaging-free doorstep delivery of fresh fruit and vegetables.
Seshu Kumar Tirumala, National Head-Buying and Merchandising, bigbasket, said: “bigbasket is a brand with a multidimensional approach to sustainability. We are seeing how much single-use plastic is used in fresh food packaging and avoiding it can help prevent significant environmental damage. We have introduced packaging-free delivery of fruit and vegetables at selected locations. In the future we will gradually increase the coverage to extend to all of India. As we grow year after year, we focus on expanding our sustainability efforts in as many ways as possible. On World Environment Day we are very grateful to our customers who have supported bigbasket’s journey and our green initiatives.”
Watchmaker Titan, on the other hand, has released its “Titan Solar” collection, which consists of three stylish timepieces made from eco-friendly and recycled materials like vegan leather and recycled brass.
Some brands also involve their consumers in their environmental sustainability efforts. While the HDFC Mutual Fund has announced as part of its #NurtureNature campaign that it will plant a seedling for every SIP registered online in eligible equity-oriented and gold programs (between June 1st and June 10th, 2022), Hyundai is encouraging its To allow customers to opt for the “dry wash” option while having their cars serviced at Hyundai service centers as part of the Save Water Challenge campaign. In addition, on World Environment Day, June 5, 2022, a free PUC (Pollution Under Control) check will be organized for cars visiting Hyundai workshops across India.
Additionally, Reliance-owned Tetra Pak and Milkbasket have partnered to help consumers recycle their used beverage cartons through Milkbasket’s app. Consumers can simply choose to collect their used milk packs when ordering and the delivery person will bring the packs back to the central hub.
In support of the association, Yatish Talvadia, CEO and Founder, said Milkbasket: “Milkbasket’s digital shopper customers are sensitive to the need for sustainable practices. Naturally, when they see such initiatives, they respond enthusiastically to support the efforts of Milkbasket and Tetra Pak. We are delighted to be part of this recycling program and look forward to playing our part in ensuring that these used boxes continue to serve society in the form of new and useful products.”
Ashutosh Manohar, Managing Director, Tetra Pak South Asia, added: “We are delighted to further expand the used carton collection and recycling network through this unique partnership with Milkbasket. Recycling is an important factor in environmental sustainability and as an industry we need to continue to strengthen the ecosystem to make recycling sustainable. Consumers are the catalysts whose involvement is key to the success of recycling, and we hope they will make the most of this opportunity.”
Alongside these action-oriented initiatives, several brands also launched some thought-provoking campaigns.
WOW Skin Science continued their #WOWGreenHands initiative by sending Palak seed sachets with every purchase of WOW products from the brand’s website. The brand also released the #PalakKePakode campaign to further spread the message.
Tata Tea has launched the latest edition of #JaagoRe, which aims to raise awareness of a cause that is the most defining crisis of our time – climate change. Created by Mullen Lintas, the new TVC also brings back acclaimed actor Pankaj Tripathi, who was involved in the very first Jaago Re communication.
Cooler brand Symphony Ltd also launched a heartwarming digital campaign to raise awareness of the need to protect and preserve our planet.
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