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Latest data from trivago shows To whet a real appetite from travelers in 2022 “The Best Summer Ever”
New data from trivago (using One Poll) shows that travel restrictions during the pandemic have saved potential travelers £1887.70 on average, with almost one in ten (8%) saying they have saved over £5000. When asked what they did with the money, 45% said they put it in a savings account, 22% handled it themselves, 20% put it into a major purchase, and 19% put it into rent or a deposit for a house.
As travel restrictions are finally lifted, the desire to travel is recovering strongly. Of those who typically take at least one vacation per year, a third (33%) already have a trip planned for 2022 and another 21% have tentative plans. Overall, over a third (34%) say they have searched/investigated forthcoming holidays more than they did before the pandemic.
The pandemic has also increased Britons’ willingness to spend more on their travel habits – almost four in ten (37%) travelers plan to spend more on their holiday. This rises to two-thirds (66%) of 18-24 year olds. Where travelers live has a significant impact on spending. While more than half (55%) of Londoners plan to spend more on their holiday this year, just 20% of East Anglian travelers are ready to dig deeper. Overall, it’s the over-65s who remain the most cautious, with 18% saying they’re likely to be spending less than if the pandemic hadn’t happened.
Despite Brits saving money from being unable to travel during the pandemic, would-be travelers are still more concerned about their finances than their health. In fact, the study found that 48% of UK travelers would make specific plans if they could get a refund if their holiday is cancelled, compared to 33% who said they would be more likely to book if there was a guaranteed low risk of Covid -19 to catch.
Share of travelers willing to spend more on their vacation than before the pandemic, by region:
| Split %
|East Anglia||East Midlands||London||northeast||northwest||Northern Ireland||Scotland||South East||southwest||Wales||West Midlands||Yorkshire and Humber|
|A little bit more||17%||22%||31%||31%||26%||41%||20%||32%||25%||26%||28%||17%|
“Expectations are high that this could be the best summer ever. Of those who have set travel plans, over half (51%) believe 2022 will be their best summer travel yet,” comments Axel Hefer, CEO of trivago. “Travellers are tired of waiting for a dream vacation. Three in ten (30%) told us they plan to organize a bucket list holiday sooner than originally thought due to the pandemic.”
Notes for editors:
The survey was conducted online and ran from February 25 to March 3, 2022, surveying a sample of 2,000 adults aged 18 and over in both countries, for a total of 4,000 respondents. Quotas were used for both countries to ensure an accurate representation of each country’s population by gender, age, geographic region, education, and income.
trivago is a leading global hotel search platform focused on transforming the way travelers search and compare hotels and alternative lodging. Founded in 2005 in Dusseldorf, Germany, the platform enables travelers to make informed decisions by personalizing their hotel search and giving them access to a comprehensive range of hotel information and prices. trivago enables its advertisers to grow their business by providing access to a wide audience of travelers through its websites and apps.
Press contact: Trivago Unity Team [email protected]
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