VC-funded jewelry brand Cast launches Spellbound collection – Low Calorie Diets Tips

Designed exclusively for Cast in partnership with Lauren Harwell Godfrey.

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NEW YORK, June 7, 2022 /PRNewswire/ — san francisco-based jewelry brand Cast is excited to welcome neighboring Bay Area designers Lauren Harwell Godfrey as her newest guest designer to create an exclusive collection for Cast to add to her growing roster of all-female collaborators. Godfrey’s collection, titled Spellbound, celebrates coolness and serenity California styled with natural turquoise in hexagonal stacks, 14K Gold, diamonds and blue zircon.

Cast logo (PRNews photo/Cast)

Cast logo (PRNews photo/Cast)

The launch of the collection supports Cast’s mission to bring more discovery, wonder and joy to the fine jewelry shopping experience. Co-Founder and Chief Creative Officer Rachel Skely works with a variety of designers to create and curate exclusive collections. Each artful piece is unique, but each can be layered together for layered and unexpected looks. With its unique partnership approach, Skelly has assembled a remarkable global roster of some of the most innovative designers in jewelry, including Alice Ciccolini, Francesca Villa, Kristy Ford, Stacy Nolan and now Lauren Harwell Godfrey.

“Working with Cast was a collaborative experience that required trust and a lot of care. Rachel loves innovative, eye-catching jewelry and I knew my designs would be in good hands with her and the entire cast team,” says Gottfried. Godfrey’s Spellbound Collection captures her signature style with gemstones and figurative references from cultures long past.

Skelly explains, “It was exciting to work with Lauren on this collection. Given my roots in graphic design, I’ve always been so drawn to Lauren’s bold graphic style. Her talent for design combined with her use of bold gemstones, color and geometry patterns drew me in and I knew immediately that I wanted to work with her. It was an honor to work with her to bring to life this special collection, steeped in the rich symbolism so characteristic of her style.”

The Spellbound collection celebrates the power of turquoise, known for its captivating and calming effects. The true beauty lies in the combination of rawness and sophistication. The natural matrix marbling of this powerful stone stacks richly 14K Reclaimed gold and a radiant pattern of Canadian pavé diamonds strike a striking balance. To maintain the calming shades of blue, blue zircon brings an extra sparkle and the bold hex shapes add a graphic texture to the design that is representative of Godfrey’s own collection.

Cast’s Spellbound Collection ranges in price from $1,100 to $5,500 and is currently available for purchase on www.castjewelry.com.

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ABOUT CAST

Introduced Sep 2021, Cast is a place for you to discover unexpected, wonderful jewelry. Founded in san francisco, Cast is both a brand and retailer, dreamed up by two friends who wanted to make the fine jewelry shopping experience as enjoyable as wearing it. With founder Rachel Skely At the helm as Chief Creative Officer and Founding Investor Eric Ryan, who advises, Cast brings to life a new vision for fine jewelry. For over two decades, Skelly has been developing brands with an optimism and creative vision that gives them the edge to reinvent established categories. Now she applies her brand and product magic to one of the oldest industries in the world. The Cast story is anchored in discovery by offering a variety of voices — from the exclusive Cast-created collaborations they create to the handpicked guest artists and distinctive pieces they present. Yet all voices harmonize under Skelly’s guidance and curation. Together, Skelly and Ryan share a mission to inspire jewelry curiosity into jewelry lovers and collectors with an experience that inspires wonder. Let your treasure hunt begin.

AROUND LAUREN HARWELL GODFREY

Lauren Harwell Godfrey is the founder and designer of Harwell Godfrey. She has been an award-winning Art Director and Creative Director in more than 15 years NYC and san francisco, Creation of branded content for clients such as Adidas, Levi’s and Ray-Ban. Eager to pursue another growing passion, Godfrey enrolled in inaugural class at the San Francisco Cooking School in 2013. After graduation, her natural talents quickly earned her internships at critically acclaimed restaurant SPQR, stages at popular Bay Area institutions, Bar Tartine and Chez Panisse, and a hosting gig for Wired. Godfrey found the process of working with her hands meditative and in 2015 began making bold accessories for herself and friends. These first pieces immediately hit the nerve of collectors and retailers Harwell Godfreys Accessories line founded in 2016. These one of a kind pieces were custom made by Godfrey himself with intriguing bold combinations of hand finished leather and raw stones. Her foray into fine jewelry began in 2017 with a capsule collection launched during Paris Fashion Week with For Future Reference. Lauren has won a Gem Award for Jewelry Design (2022), a Couture Design Award (2021) and is one of 10 finalists in the CFDA/Vogue Fashion Fund Class of 2022.

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