[Sustainability Agenda] Invest in environmentally friendly approaches in the company? Here’s why you hit a gold mine – Low Calorie Diets Tips

In 2017, shortly after Donald Trump became President of the United States, he announced that the US would not comply with the Paris Climate Agreement (2015) because it could have lasting negative effects on its economy. Soon after, however, major US-based companies such as Apple, Google, Intel, Microsoft, Unilever and Walmart signed a letter organized by the Center for Climate and Energy Solutions (C2ES) to urge him to keep the United States in Paris climate deal.

While the United States became the first nation in the world after three years (according to the norms) to formally withdraw from the Paris Agreement and it after 107 days (30 days after Joe Biden succeeded Trump as the new President of the United States had) rejoined The strong resistance of such economic giants was a milestone in the right and sustainable direction.

Even large corporations and companies, which often focus on achieving a positive return on investment (ROI), are of course aware of the dire situation of climate change today. In addition, a stress test analysis by the Swiss Re Institute has found that the global economy will lose at least 18 percent of gross domestic product (GDP) unless tough action is taken to mitigate climate change. The question is: should other large corporations, micro, small and medium-sized enterprises (MSMEs), aspiring startups and other companies follow suit? Is it beneficial for them to invest in green activities/approaches in terms of a positive ROI?

With that in mind, here are four key reasons why New Age companies and leaders shouldn’t miss out on green investments:

Because it encourages positive customer loyalty

The changing mindset of customers has always been a challenge for companies. Those that could adapt to the change quickly attracted more customers and profits, while others lagged behind. Something similar is happening today. Rising awareness, social media and with it global gossip, and modern opinions have encouraged customers to make conscious choices as buyers. Many Customers are now chasing sustainable, eco-friendly and chemical-free products, even if they have to pay extra money.

Buying organic and natural products is safer, healthier and more environmentally friendly for both consumers and the environment, making it the best alternative.

Companies that are still lagging behind and don’t understand the importance of green and sustainable products will soon find themselves with a weak consumer base. People make a conscious effort to reduce their carbon footprint.

They make intentional shopping decisions while buying something. If companies want to retain their customers, they have to understand the concept of conscious consumption and develop their future strategies accordingly.

Because it will help retain and attract a talented workforce

In today’s age, with the advent of social media, cutting-edge technology and rapid globalization, there is no shortage of growth opportunities for talented and capable people. Unlike in the past, when workers and job seekers were only looking for a stable and well-paying job and cared about nothing else, today people are much more involved and interested in the values ​​and viewpoints of their company.

This was the result of a survey by Deloitte 2022 Gen Z and Millennials worry about more than just pay packages, working atmosphere and professional development. They don’t hesitate to decline or resign from an offer if they feel their employer’s socio-environmental impact isn’t right. Of course, if companies intend to retain and attract skilled employees, they need to evolve. If they don’t align with the values ​​and work ethic of these professionals, it becomes difficult to maintain them.

Because a groundbreaking idea can make you stand out

Not all companies have the power and vision to take the right step forward. However, in a business environment full of executives focused on short-term gains, a CEO can definitely carve out a niche if they have the courage to make green decisions and consider the long-term implications. Company management is responsible for working with peers and stakeholders to promote the idea of ​​green business. Your job is to sow the seeds for the environment today, so the business can thrive even in the toughest of times.

You reap what you sow

Considering the above points, it is clear that companies that make green investments today will have tremendous positive opportunities tomorrow. By investing in the environment, leaders can essentially make necessary improvements and upgrades to ensure the sustainability and agility of their organization over time. In fact, they can use the green investment as a shield to avoid an unexpected price increase of non-renewable sources due to low availability (a most likely chance).

Therefore, all companies need to jump on the green investment bandwagon immediately. It’s time to let go of short-term gains and look at the bigger picture. Proactively invest in green initiatives to reduce carbon emissions, ensure sustainable growth and attract more customers – the mantra to thrive in today’s rapidly evolving business landscape.

Edited by Diya Koshy George

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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