Gucci presents Haute Joaillerie collection with frontwoman Jessica Chastain – WWD – Low Calorie Diets Tips

MILAN — Presenting Gucci’s third Haute Joaillerie collection, Creative Director Alessandro Michele continues to marvel at the evolution of this particular brand segment.

“What was surprising was how we got into territory that was owned by big jewelers, but we gained credibility. It was something I really wanted to do, I’ve always been obsessed with jewelry and I felt the need to complete the collection of objects that could belong to a hypothetical Gucci customer,” Michele said in an exclusive interview while casually wore several rings and necklaces – in his case, of course.

That authenticity has led to “an unexpected business, but it’s run with great passion. I wanted to bring jewels back to life, live jewels. They are an integral part of our lives and mark major events. I also put them on the models on the runway and wear them every day, to the office, to breakfast, on the street,” he continued.

He recognized the complexities of high jewelery for a fashion and accessories company, but Gucci relies on a network of goldsmiths and artisans in Italy’s main jewelery centers, including Valenza. “This is a segment that requires dedication and commitment, and its industry has different mechanics and timings, but we are consistent. This is not about merchandising.”

Hortus Deliciarum’s third collection, or Garden of Delights in Latin, is striking and also resonates with a campaign and film hosted by actress and film producer Jessica Chastain, who wore Gucci to the Academy Awards last March when she received the Oscar for Best Actress for her performance in “The Eyes of Tammy Faye”.

The campaign, artistically directed by Ezra Petronio and photographed by Mert & Marcus, may be “counterintuitive,” Michele admitted, as the jewels are unique and may not be available throughout the communications campaign – one has certainly been in the hands of one customers at the time of the interview with WWD – but he still thinks “it’s an interesting experiment”. He confided to me that he is so attached to the jewels that he would like to “know who bought them and who will wear them.”

Jessica Chastain in Gucci’s Haute Joaillerie campaign
Courtesy of Gucci

Michele said he strives to create “unique and special pieces” and create an imaginary world connected to the jewels. This collection is divided into five themes.

The first theme develops the idea of ​​the Grand Tour, an opportunity for escape and learning. Michele has revisited unique and antique micro-mosaic pieces made between 1850 and 1870, depicting typical Roman landscapes, from the Colosseum to the Pantheon or the Tivoli waterfalls, and turning them into necklaces, bracelets, earrings, brooches and gold pendants with sparkling peridots embedded. yellow beryl, red and pink spinel, blue topaz, fire opal, pink tourmaline and multicolored diamonds.

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A Gucci design from the Hortus Deliciarum collection
Courtesy of Gucci

The second theme revolves around the India of the Maharajah with stunning gemstones, from rubellite, imperial topaz, yellow beryl, tourmaline and garnet for solitaire rings with pear or heart cut stones, to multi-strand necklaces made of colorful stones and bracelets adorned with yellower ones Beryl or rings modeled on the rosettes of European cathedrals.

The third theme revolves around the pearl that, in mythology, was born from the foam of the sea and solidified on Aphrodite’s skin. As per the imaginary journey, the collection moves to Indonesia, Australia and Polynesia, and white, cream and black pearls are combined with imperial topaz to create sautoirs paired with earrings and brooches, while featuring detachable pendants in imperial topaz or alternated with multicolored tourmalines and hold diamonds.

In the 1930s and 1940s, Michele created necklaces and bracelets featuring geometric shapes in chains with asymmetrical, flexible modules with meticulous textural details mixed with grandiose stones. Flexible chains are adorned with cushion-cut amethyst, aquamarine and blue-grey beryl that echo their splendor in earrings or central pendants set in cages of baguette-cut diamonds.

Pop culture and the psychedelic colors of the 70s are elements of the fifth theme, which includes white gold chain necklaces, diamonds with real talismans in hexagonal emerald, pear-shaped green tourmaline and aquamarine in a green enamel frame with baguette-cut diamonds. A yellow gold base pendant evokes a scene in the savannah, engraved and enamelled. The savannah design comes from the 1969 Gucci ‘Savana’ foulard designed by Vittorio Accornero De Testa and in 1981 this design was transferred to a pendant.

Gucci

A design from Gucci’s Hortus Deliciarum collection
Courtesy of Gucci

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