Meet this talented mom who transforms vintage luxury Chanel buttons into wearable jewelry – Low Calorie Diets Tips

As a new mom, I’m attracted and inspired by other moms who are dynamic entrepreneurs – starting businesses in their own homes and using their ingenuity and the power of social media to share their talent with the world. I spotted the pretty pink delights of Adaline and the Fairies on Instagram. Founder and mother Kali Elizabeth Lewis named her company after her daughter Adaline.

A self-taught designer, she began this endeavor as a side hustle in 2017, offering handcrafted, dreamy gems for little ones like French bows, fairy wands, dresses, toys, decoration, and designer button jewelry from brands like Prada, Chanel, and Dior). Staying true to her passion, her business was discovered by influencers like Victoria KL and celebrities like Gretchen Christine Rossi – and subsequently took off in 2020.

In my conversation with Kali, I chat with her about how she balances being an artist, an entrepreneur, and a mother — and what advice she can offer to those seeking success along a similar path.

How do you envision each piece coming to life? Who (or what) inspires you?

My daughter is my muse. When she started ballet classes I was over the moon and so inspired that I had to make a ballet collection with ballet bags, dresses, pillows and slippers to celebrate. Another example is the Tooth Fairy Pillow; While telling her about this amazing character, I handed her the pillow (complete with a buttoned pocket for her tooth) I had made her. This creation was inspired by my upbringing and childhood: I remember being gifted my own little tooth fairy box – painted by my mother as she is an artist too. Overall I had a lot of positive memories from my childhood and my goal is to make Adaline’s childhood as whimsical and happy as possible.

In terms of materials, I try to source many of my items from other small businesses, local fabric shops, and Etsy. I spend a lot of time finding the perfect shades of pink and quality fabrics/trimmings. I order many of my pink trims and laces from a small shop in France. Quality comes first. I have a creative brain that’s hard to turn off once I have an idea in my head.

I noticed that you also offer luxury button jewelry alongside your main collection pieces. Can you tell me how you started this?

This is another idea that came to me in late 2020, I was on eBay and stumbled across some designer buttons and thought they would make cute earrings. I bought it – which was a little scary as I didn’t know if it would work – worried I was wasting money.

However, my husband took the initiative to help me by removing the button loops and researching the best way to hold the jewelry together.

I posted these earrings on social media and the demand was immediate. I have perfected the craft of makeover and now continue to use unique authentic pieces from a reputable fashion vintage dealer in Europe who handles all our sourcing. This was something completely new and exciting (because it’s for moms!). Now when I share my latest designs (on my Instagram stories) they sell out instantly.

Can you share some positive experiences that touched your heart? Conversely, can you share some setbacks you’ve had – and how you’ve triumphed over them?

I’ve met so many fabulous women, made lifelong friendships and discovered a lot about myself over the last few years. I am so thankful that I can do what I love, meet amazing people and that this is my job. This is my dream job and sometimes I have to pinch myself!

One thing I’ve worked on (beaten) is imposter syndrome, which a lot of successful people struggle with — but nobody really talks about. I think I dabble in this topic sometimes because I’m quite a private person. However, I have practiced a lot of self-love and self-care since having my daughter; I also follow positive social media accounts with uplifting mantras and quotes. Finally, I think that the opportunity to get to know my customers well, to know how much they like my products and to hear their kind praise – all of this helped me a lot.

Overall, it’s sometimes hard to believe that a small town girl like me has been honored in certain publications like Vogue, celebrities have worn my items and that we currently sell at The Bay, an iconic Canadian company. All of this was done from a little pink office in my house!

Do you have any tips for first-time and experienced moms who dream of starting their own business?

I’m still learning how to balance it all. I strategically waited to focus on making this a business when my daughter was of school age and I had more free time.

However, it has been a challenge during the “pandemic years” with all the shutdowns, just as my business was gaining momentum. As you can imagine, this can be especially challenging for little ones to deal with. In the case of my daughter (ages 3 to about 5) she was cooped up indoors for long periods of time especially during the colder months as winters can be quite harsh here in Muskoka. As a result, I had to improvise on many activities; Along with home schooling, coloring and sticker books saved my life because they kept my daughter happy and busy—the two things she didn’t need my full attention on while I was working.

Also, I find that you include them in your livelihood when you can. For example, my daughter would sometimes help me pack orders and make sure the shipping boxes were covered in fun stickers!

Also, learn to be flexible. I remember being on a Zoom call with Elle magazine and having to mute so many times with “Mama, Mama” in the background.

Finally, my advice for moms who want to start their own business is to make sure you love what you do, stay true to yourself and be authentic, and this will shine through in your work.

You said that “pink is a lifestyle” (a phrase you also emblazoned on one baseball cap) – can it be said that this shade is also your favorite color?

Yes! Pink is definitely my favorite color – pale pink to be exact. A neutral blush. I’ve always been very picky about coloring, even as a kid LOL! I just think this shade is a happy color and I connect with others who feel the same way! And yes, pink is a lifestyle.

Is there anything else you would like to tell the readers?

Motherhood is a beautiful and powerful thing: you can really discover yourself when you do something you really love.

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