The Avashya Foundation, the CSR arm of Allcargo Logistics, held Mango Mania, their annual mango festival, on June 10, 2022 at the Allcargo Logistics office in Mumbai to celebrate the taste, smell and taste of the king of fruits. At the all-day celebration, farmers from Karjat and Mokhada in Maharashtra sold more than 1,000 dozen mangoes to Allcargo employees. The annual event is part of the Avashya Foundation’s Maitree Initiative, which aims to promote environmental protection and support livelihood generation among communities in rural Maharashtra. The mangoes sold at the festival were produced from the trees planted under Maitree.
Commenting on the success of Mango Mania, Arathi Shetty, Non-Executive Director, Allcargo Logistics said: “Mango Mania is one of the many highlights of Maitree. The festival is a testament to our commitment to supporting rural communities by encouraging them to plant trees to help protect the environment and create sustainable livelihoods. The encouraging response from our colleagues at Allcargo at the annual festival has further strengthened our resolve to plan for a wider rollout of Maitree, with a goal of planting 1 million trees by 2024 and helping benefit communities to effectively market the products. We continue to organize initiatives like this to educate people in our business about the importance of protecting the environment and Maitree’s goal of making farmers more self-sufficient.”
To support and build a deeper connection with target communities through Maitree, the Avashya Foundation partnered with the Mumbai-based Light of Life Trust and the Mokhada-based Diganta Swaraj Foundation, both of whom work to empower underprivileged rural communities. The inclusive engagement helped farmers become aware of different aspects of a tree’s life cycle, effective water use, prevention of insect and animal attacks, etc., and monitor the trees’ growth. The experts also helped them set up cooperatives so that the beneficiary communities could market their products at reasonable prices.
Maitree has assisted 15,000 farmers in Maharashtra to date and the project has planted 717,975 fruit bearing seedlings and then raised them in Karjat in Raigad District and in Jawhar and Mokhada in Palghar District. A mixed assortment of 11 tree species were planted to promote ecological biodiversity in these regions.
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