Who would have thought that 98 degrees would be perfect barbecue weather?
Nick Lachey is everywhere. The former boy band member currently hosts two famous dating recordings on Netflix: Love is Blind and The Ultimatum. He shares hosting duties with his wife, Vanessa Lachey. He’s also one of the recent winners of the quirky and entertaining series The Masked Singer. Now comes the all-rounder for your recipe book.
The former member of 98 Degrees has teamed up with well-known spice brand McCormick to catapult the company, founded in 1889, into the future.
Lachey Dishes on the Art of PreBQ
A good grill does not come about in the blink of an eye. It takes a lot of time, preparation and attention to detail. This process of preparing for the big cookout is aptly titled PreBQ.
“I’ve always been a fan of the BBQ,” says Lachey, who has been a heartthrob since millennium. “What’s really special is the time behind the scenes when it’s just classic rock, a cold beer, close family and friends enjoying the afternoon and great food,” he says.
While this new partnership might seem strange to those who know Lachey for his music or dating show hosting gigs, this brand deal could be a big deal for everyone involved. “I look forward to celebrating summer with Grill Mates. They understand PreBQ – the journey, the anticipation of a great meal and the tradition of preparing cooking over the flame for maximum flavor.” Says Lachey.
Introducing the Hawaiian Burger with Grilled Pineapple
While people can debate pineapple on pizza until the end of time, Lachey comes out the gate with his first recipe for McCormick: a Hawaiian burger with grilled pineapple.
Lachey’s recipe uses pork burgers paired with chopped red bell peppers, scallions, pineapple rings, and sweet Hawaiian-style burger buns. To spice up the recipe, Lachey relies on McCormick’s own Grill Mates Sweet and Smoky Rub.
Will this be the first in a long line of partnerships with the spice brand? Or is Lachey venturing into new territory with a cookbook or cooking show? Though he tweeted a video of the Hawaiian burger being made, fans can only eagerly await to see if the cooking world is about to get that much hotter.
A modern approach to spices
“The most important parts of grilling are what guests rarely see: prepping the dry rub and seasoning it right, inviting friends over to set it up, and streaming your favorite playlist. Grilling is built on trust, tradition and love for food,” says Alia Kemet, McCormick’s senior vice president of global creative and digital transformation.
To accompany Lachey’s new recipe, McCormick is giving away gift bags filled with grilling accessories, including an apron, tools, cutting board, meat thermometer and Grill Mates products. McCormick offers dozens of spice blends and dry rubs in flavors like Brown Sugar Bourbon, Chipotle, and Roasted Garlic, as well as Brazilian Steakhouse.
Kemet has helped McCormick enter the modern age with a new app and a partnership opportunity with influencers. The winning influencers can offer their PreBQ tips and recipes. Users who download the app can vote for their favorites.
“With all sorts of grilling tips, tricks, and helpful hints from our seasoned pros and Nick Lachey, we want grillers to share their PreBQ rituals and enjoy the entire process from cook to plate,” she says.
Always be innovative
McCormick’s latest celebrity partnership isn’t the first time the long-established brand has taken steps to stay in the loop. In 2019, McCormick released a line of spices in collaboration with BuzzFeed. Dubbed Tasty Seasonings Blend, these condiments came in five flavors: Fiery, Zesty, Savory, Jazzy and Hearty to appeal to some of the outlet’s youthful markets.
In addition to marketing to younger people, McCormick also worked with IBM to use AI technology to predict future spice trends. “McCormick’s use of artificial intelligence underscores our commitment to knowledge-based innovation and the application of the most forward-looking technologies to continually improve our products and bring new flavors to market,” said Lawrence Kurzius, Chairman, President and CEO of McCormick.
Founded by Willoughby M. McCormick, the company began by modestly selling root beers, flavor extracts and fruit syrups. Today they have expanded. In addition to their condiments, they also own brands like Frank’s Red Hot, Cholula, French’s, and Old Bay. As of June 2022, the company’s net worth has surpassed $22 billion, thanks in part to its commitment to evolving with the times.
Lachey’s PreBQ video has been viewed more than 16,000 times on Instagram and 11,000 times on Twitter. We may not have seen the last of these tasty partnerships between the former member of 98 Degrees and the old spice brand.
More articles from the Wealth of Geeks Network:
This article was produced and syndicated by Wealth of Geeks.
Featured image courtesy of McCormick.